You're paying list price for cloud. You don't have to.
ForsetiGo runs a structured AI tender across authorized resellers for Azure, AWS and Google Cloud, and returns 2–3 normalized offers on the cloud spend you already have. Free for you. No migration, no commitment, no change to how your cloud works.
- 3 clouds
- Azure, AWS and Google Cloud — one brief, run against each provider’s reseller channel.
- ~10 min
- Time to share your spend pattern. Anonymized — no resource names.
- 2–3 offers
- Normalized side-by-side per cloud. You sign with whichever reseller you prefer.
Resellers we compare
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Crayon
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Atea
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Insight
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Bytes
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SoftwareOne
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Advania
Every offer comes from a reseller authorized for the cloud you're comparing.
The discount most cloud customers miss
All three hyperscalers sell through resellers. Most customers only buy direct.
Azure, AWS and Google Cloud each sell the same services through more than one route: direct at list price, on commitment-based agreements for customers willing to lock in, and through a channel of authorized resellers.
In all three, the provider gives the reseller a margin on what you consume, and resellers compete for your business by passing part of that margin back as a discount. The programs have different names and different mechanics per cloud, but the shape is identical: the same cloud, a lower invoice.
Microsoft Azure
Cloud Solution Provider (CSP)
Resellers earn a margin called Partner-Earned Credit on what you consume. Deals commonly land 5–15% below list, with no reservation commitment and no technical change.
Amazon Web Services
Solution Provider Program
AWS grants solution providers and distributors a discount off list and lets them resell to you. How much of it reaches your invoice depends on the partner and your spend profile.
Google Cloud
Partner Network
Authorized partners resell Google Cloud on Google’s behalf. The reseller bills you directly and decides how much of its margin to pass through as a discount.
We quote a range only where we can stand behind it. Azure's CSP margins are well documented; AWS and Google Cloud reseller economics vary far more by partner, so for those we report what your tender actually returns rather than a brochure number.
A representative comparison
What the same cloud month looks like in two channels
Illustrative, using the 5–15% range typical of Microsoft's CSP channel; AWS and Google Cloud vary more by partner. The resources, consoles, SLAs and support paths are unchanged either way — only the billing relationship moves. The discount comes out of the reseller's margin, not out of the provider reducing the underlying price.
What stays the same
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Same cloud
Every region, every service, every API. Identical to what you run today.
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Same console
The Azure portal, the AWS console and the Google Cloud console work exactly as before. Same logins, same IAM.
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Same SLAs
Service-level agreements stay with the provider — they’re Microsoft’s, Amazon’s and Google’s, not the reseller’s.
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Same engineering
No migration, no re-architecture, no new tooling. Your engineers won’t notice.
The friction
Why comparing the channel yourself doesn't work.
In theory, a few emails should give you a clear answer. In practice, the market is built to keep the answer fuzzy.
- 01
Three clouds, three separate channels
Each provider has its own reseller network with its own economics, and the shortlists barely overlap. A partner that is sharp on Azure may be nowhere on Google Cloud — and the right one for your spend profile is rarely the name you have heard of.
- 02
None publish discount rates
No provider or reseller publishes a price sheet, and there is no aggregator or rate card for any of the three clouds. Every comparison starts from zero, and every reseller knows that.
- 03
Each requires qualification first
Before a reseller will quote, they want a call — your spend, your roadmap, your decision timeline. Three resellers becomes three weeks, and that is for one cloud.
- 04
Quotes aren’t directly comparable
Each one mixes licensing percentage, support tier, managed services, and contract length differently. It is structured to make side-by-side comparison hard.
By the time you’ve had qualification calls across a shortlist for every cloud you run, you’ve spent weeks and still don’t have an apples-to-apples view. Most companies give up and keep buying direct.
How it works
One brief, sent in parallel, returned normalized.
ForsetiGo is a matchmaking layer between you and the reseller channel — not a party to the contract you eventually sign.
- 01
Share your cloud spend pattern
About ten minutes, guided. Pick the clouds you run — Azure, AWS, Google Cloud, or any combination — and give anonymized monthly spend by service category and region. No resource names, no account or tenant IDs, no workload details. Enough to quote against, nothing more.
- 02
Our AI runs a structured tender
We send the same brief, on the same deadline, to a shortlist of resellers authorized for the clouds you selected. Each gets the same information; none gets a head start.
- 03
2–3 normalized offers, side-by-side
We project each offer onto your real consumption mix, surface non-standard clauses, and present effective discount alongside headline discount — including, where a reseller covers only part of your estate, exactly what it covers and what that is worth. You contract directly with whichever reseller you prefer.
How we stay honest about who actually wins
ForsetiGo is free for the customer. Only resellers pay — a flat subscription to be in the pool, the same regardless of which reseller wins your business, or whether anyone does. That structure is deliberate. If our pay changed based on who you chose, you couldn't trust the comparison. So it doesn't.
We never take a percentage of your cloud bill. We never accept variable commissions. We never sell aggregated spend data.
Targeted structured analysis on contract documents. Not a chatbot.
We use language models for what they're genuinely good at: turning messy, inconsistent commercial paperwork into clean, comparable rows. Three jobs, each narrow.
Normalize non-standard quotes
Resellers send wildly different documents — flat percentages, tiered discounts, bundled support, conditional clauses. The model extracts the pieces that matter and projects them onto a single comparable shape.
Predict effective discount on your real mix
A headline 12% can become an effective 8% if the discount excludes the services you actually use. We run each offer’s terms against your reported consumption pattern and report the number that will show up on the invoice.
Flag unfavorable clauses
Auto-renewal windows, termination fees, mandatory support upgrades, partner-of-record and billing-transfer lock-in, currency exposure on multi-year deals. These are surfaced, not buried in an appendix.
A human reviews every comparison before it reaches you. The model handles the structured extraction; the judgement call about whether an offer is genuinely competitive is still ours.
Frequently asked
Questions we hear often.
Does buying through a reseller change anything technical?
No. Same cloud, same console, same resources, same SLAs — on Azure, AWS and Google Cloud alike. The only things that change are who appears on the invoice and which support escalation path you use first. Your engineers won’t notice.
Can I compare more than one cloud at once?
Yes — that is the point. Select every cloud you run and we brief the resellers authorized for each of them. Offers come back normalized per cloud, and because plenty of resellers cover only part of an estate, the comparison shows what each one actually covers and what that is worth against your spend.
What if I’m on a commitment agreement?
Every cloud has its own commitment-based programs — Microsoft’s Enterprise Agreement is the best known — and they carry different economics from pay-as-you-go. ForsetiGo is built for pay-as-you-go spend and for commitments coming up for renewal. If you have a large agreement mid-term, the savings story is different, and we will tell you so rather than waste your time.
How is ForsetiGo paid?
Free for you — only resellers pay. They subscribe to be part of ForsetiGo’s reseller pool: a flat subscription that’s the same regardless of which reseller you pick, or whether you sign at all. We never take a percentage of your cloud bill and we never accept variable commissions. If our pay changed based on who you chose, you couldn’t trust the comparison.
Does ForsetiGo handle the contract?
No. You contract directly with the reseller you select. ForsetiGo’s job ends when we’ve handed you a clear, normalized comparison. We are not a party to your agreement and we don’t sit between you and your supplier.
Do I have to commit to anything long-term?
No. The comparison itself is a one-off, and it’s free. Whatever contract you eventually sign with your chosen reseller has its own terms — and those terms will have been surfaced clearly in the comparison.
Can I leave a reseller later?
Yes. Moving billing to a different reseller, or back to the provider, is a supported operation on all three clouds — the mechanics differ (Azure changes the Partner of Record; AWS and Google Cloud move the account’s billing relationship). We surface termination notice periods in the comparison so you know what to expect before signing.
Which regions does ForsetiGo cover?
We start in the Nordics — Norway, Sweden, Denmark, Finland — where the reseller market is mature and the savings are well-established. We expand outward from there.
Is my cloud data shared with resellers?
Only the anonymized spend summary needed to quote accurately: monthly totals by service category and region. No resource names, no account or tenant IDs, no PII. Identifying details are shared only with the reseller you choose to engage.
Get your free price comparison
Share a little about the cloud you run — Azure, AWS, Google Cloud, or any mix of them. We'll run the tender and email you 2–3 normalized offers. No commitment.
Stop paying list price.
Most companies who run the comparison see a meaningful discount on the cloud spend they already have. It costs you nothing and takes about ten minutes of your time.